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The right store light can attract more customers to all establishments, help sell more product and strengthen a store's image. Many designers' arguments that the most important element of a store's design can be its lighting. Unfortunately, lighting is often the most neglected component of store design.

When choosing lighting for all stores or monitors, there are some ideas to consider.

Ceiling height : The height of a store's roof is one of the most important factors that goes into a plan to illuminate a jewelry store so that the goods look spectacular. As the light source moves farther away from the goods, the power and intensity of light decreases. Stores with higher ceilings (over 9) face some challenges with lighting. Shops with ceilings that are longer must either use more lights that are more closely spaced to illuminate a showcase or bring the light source closer by dropping a track or using a pendant.

Color : The color of the light is measured in Kelvin (temperature). The higher the temperature (Kelvin), the cooler reads the light of the light and the lower the temperature, the hotter the color becomes. For example, a light that is 3000K can be a warmer color and a light that is 4000K would be a colder light. When the temperature of the light becomes too high (over 4200 k), the color of the light begins to take a blue quality. Lighting in the 5500K to 6500K will look "blue" in the eye.

Bulb Life / Quality : How long a lamp is expected to last is based on its "nominal life". The better light bulbs have a nominal life of over 10,000 hours. The quality of a light bulb can also be measured with its CRI (Color Rendition Index). The higher the CRI of a light bulb, the better the quality of the light it will be. CRI numbers over 80 represent a very high light quality. CRI numbers over 90 represent an exemplary light quality.

The power of light : The power of a light bulb is measured in the lumen. The amount of light generated is measured in Lux or, more commonly, in footlight ("fc"). The higher the lumen, the higher the amount of footlight that will be generated by the bulb.

Different light sources : There are three main sources of light used in jewelry stores. They are (1) Ceramic Metal Halide (2) Halogen (3) Fluorescent. LED technology is being used more and more but is still far behind the three most important ones. The best source of lighting for jewelry is still Ceramic Metal Halide. This depends on its properties. They are energy efficient, powerful (lumen over 6000), come in warm and cold colors (3000K to 4200K) have excellent CRI (over 80 and in most cases over 90 CRI) and can provide headlights that can exceed 400. Halogens are hot, has a lower CRI, does not retain its color over the life of the lamp and is about a quarter to a third of the power of a ceramic metal halide. Fluorescents are energy efficient but do not project enough power to be useful in a jewelry store when it comes to shining goods.

The LED lights are "buzz" but they have limitations and problems. LED technology is constantly changing. An LED luminaire you buy today is (as in the case of a personal computer) outdated within one year. Keeping a consistent color on the LED lamp over time can be problematic due to the changes in LED technology. LED lights can make jewelry look inside the exhibition, but are not strong enough to be placed over the case where the sale was actually made. Because of this limitation, another light source is required above the display, such as ceramic metal halide or halogen. This is where the problems arise. What happens is that there are two different light sources, which is why some jewelry looks different. As an example ... a customer sees a piece of jewelry inside a showcase lit by an LED strip. They ask the seller to take it out to see it. It is extracted and is now illuminated over the glass by a different light source, which makes the piece look different. The customer starts to wonder if the lighting inside the case is to "trick" them into thinking that jewelry looks good. Since the sale is completed on the "glass" with a light source that makes the jewelry the same inside the case as it does above, the case is crucial for closing a sale.

TIP :

(1) Most designers who understand the correct way to light a jewelry store tell you that you are "for diamonds" and the rest of your items will survive doing well and if you shine for gold, your diamonds will die. Diamonds require a clear white light that gives enough power to make them sparkle. Diamonds should be displayed under lights that are within the 4000-400K series. This gives a beautiful white color that ends with taking on blue color qualities. Gold and warmer colored stones look best during warmer colored candles 3000K to 3500K. But if a store will use a single light color through its showcases, the adage of "lighting for diamonds" is the way to go.

(2) Make sure the lighting is powerful enough to produce at least 200fc. Having light that is less than 200 fc is universally agreed to be lower than the smallest amount of light to properly light jewelry, especially diamonds. Readings between 200 and 400 fc are the optimal amount of brightness over a showcase depending on the proprietor's personal preference for how much light they think is best.

(3) Ambient light or general lighting is warmer and less powerful than the lighting over the display. The human eye is attracted to brighter light. If the general lighting in a store has the same color and power as the display, there will be nothing to attract the customers to the gift rooms and the deal will have a cold, non-inviting feel to it. Because the general (ambient) lighting is less powerful (about 75fc) and a warmer color (between 2500 and 300K), the lighting over the goods will stand out and attract the customer to the falls.

(4) When illuminating a window screen that has natural sunlight shining in, it uses twice as much light as would normally be used over a showcase to counteract the sun's power.

When upgrading lighting, the tendency is usually a change from halogen technology. Customers using Halogen and switching to ceramic metal halide will notice an immediate difference in light quality and power, reduced heat and the noticeable change that it makes to their goods.

Things to consider when choosing the type of lighting :

Track : This provides the most versatility, as fixtures can be moved and relocated with ease. If goods are moved from department store to bag or gift space, the moved track lighting gives the shop owner most of the options.

recessed : This gives the best looking appearance. The boundaries are that the store owner will be limited in their ability to add or reduce the light as well as boundaries with moving goods and gift spaces around inside the store. When a built-in light has been installed, the cost of adding or removing lighting becomes a great expense, as the electricians need to remove / move the lighting and the problems of repairing the holes in the ceiling where the recess mount is installed.

pendants : Pendants are a great way to get a light source closer to the ceiling where the ceilings are high and the shop owners do not want to spend the money needed to add additional light to compensate for high ceilings.

Inside the Showcase Lighting: Having lighting inside a showcase can really add sparkle and glitter to your jewelry. The best lighting for inside a case is LED. Be careful when selecting the LED to ensure that the color of the light is not blue (5500K = color range). Having a color that shines on your items in your bag and another color shining on your items above the case has the real potential to lose a sale. Stores do not want their customers to remember how jewelry and diamonds look inside just to make it look different on the glass where sales are actually closed. Customers will believe that stores are trying to trick them by using fine lighting.